Dec 16, 2022

UX Marketing.

An excellent read by Paul Boag on the defining of UX marketing.

UX marketers recognize that user experience is important for marketing, particularly when you take a long view. While traditional digital marketers focus on meeting this quarter’s targets, UX marketers are thinking about the coming years. They realize that building and maintaining a healthy sales funnel relies on happy customers, and that is where the value of user experience design lies.

That’s just good advice. It’s recognising the need to nurture prospects before expecting them to act, without using deceptive tricks or patterns. I’m all for that.